Bintang Supermarket Group has long been an integral part of the Retail Industry in Malaysia. Throughout its company culture and history, Bintang has been constantly changing to deal with customer satisfaction in terms of price, product and service. Today, even as the retail industry in Malaysia moves into the next millennium, we will continue to evolve into a strong local retail store with a local environment that Malaysians are familiar with.

During the last 22 years, the Group has established its own sales network in the retail industry. Bintang will build on its strengths, concentrating on areas where Bintang already has the expertise and resources. Bintang will continue to grow horizontally by having more types of operations comprising department stores, hypermarkets, supermarkets and convenience store and more location sites in Malaysia.

The Bintang outlets are positioned as “one-stop family centre“ to ensure our customers have good shopping experience and enjoy a pleasant shopping environment. Generally, Bintang outlets targeted at suburban, middle income segment, we offer variety and quality at value for money. To stay competitive, we focus on store productivity and development, cost improvement, right merchandise and exciting promotional events for the benefits of our customers.

Bintang offers variety from perishable and poultry in wet market to frozen and dairy foods, grocery, pharmaceutical products, beauty and personal care, car care products and accessories, beverage (including pasteurized products and juice drinks), sundries, toiletries, kitchenware, home-furnishing, Chinese herbs and medicines, hardware, toys, stationery, baby and children apparels, fashion and sport apparels, sport accessories, shoes, quality electrical appliances and other relevant merchandise to the community/customers.